ASHCO x BUMSTEERS

Roof Top Bar. Burgers. Tacos. Cocktails.

 
 
 

SERVICES

Naming
Branding
Collateral
Web

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Treat yo self.


A fun new restaurant concept with a laid-back vibe and a rooftop bar. We were brought in to help create an identity and atmosphere that could keep up with a place that would offer food like a peanut butter and banana burger (sounds weird, but actually it's our favorite).

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WHAT’S IN A NAME?

 
 

Our Process

Our naming process starts with exhaustive research and establishing grading criteria. From there we brainstorm, discuss, evaluate, revisit, select, and revise. We test multiple options within the client market.

 
 

Grading Criteria

Domain Availability
Visual Appeal
Auditory Appeal
Positioning
Depth
Approachability
Buzz Worthiness
Trademark Availability

 
 

Results

The goal was finding a name that would stand out and hint at the restaurant’s quirky vibe. We realized that a “bum steer” is a misdirection or a piece of false information, so if someone gives you a bum steer, then you would have grounds for beef!

 
 
 
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Collateral

With the right identity in place, we set out to apply the new brand with a set of collateral and signage, from neon signs to menus and tray paper. Bumsteers is now rolling and full of families and college crowds looking to try a new burger or get a drink at the rooftop bar!

 
 
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