How do you refine a brand that is already heavily distinguished?

How do you usher in another decade of success?

How do you refine an already distinguished brand while ushering in another decade of success?


Bradley Murchison

Bradley Murchison employs some of the leading lawyers in Louisiana. With one of the founding members retiring, they needed a new name and an updated identity to celebrate their 10 years of success and position them for 10 more.



Brand Strategy & Naming Evolution

Identity Refresh

Print and Collateral Design

Web Design and Development

Custom Photography


Bradley, Murchison, Kelly, & Shea


Bradley Murchison


The first piece of this project was an extensive strategy phase, where we interviewed over 30 of the firm’s top members and most valued clients. These interviews led to an intimate understanding of their work and the value their clients get from them. Understanding their industry’s landscape and client perceptions really helped construct a strategy to execute on a name, identity, and marketing initiatives.

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A simplified word mark that exudes confidence and class, hallmarks of the Bradley Murchison legal experience. The ligature connecting the names represents how the firm works - by collaborating internally to achieve better results.

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