Laid back vibe. Roof-top bar.

Peanut butter & banana burgers.

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Bumsteers

A fun new restaurant concept with a laid-back vibe and a rooftop bar. We were brought in to help create an identity and atmosphere that could keep up with a place that would offer food like a peanut butter and banana burger (sounds weird, but actually it's our favorite).

 
 

SERVICES

Naming
Branding
Collateral
Web

 
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The goal was finding a name that would stand out and hint at the restaurant’s quirky vibe. We realized that a “bum steer” is a misdirection or a piece of false information, so if someone gives you a bum steer, then you would have grounds for beef!

 
 

 

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Well, the way they make shows is, they make one show. That show's called a pilot. Then they show that show to the people who make shows, and on the strength of that one show they decide if they're going to make more shows. Some pilots get picked and become television programs. Some don't, become nothing. She starred in one of the ones that became nothing.

 
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Well, the way they make shows is, they make one show. That show's called a pilot. Then they show that show to the people who make shows, and on the strength of that one show they decide if they're going to make more shows. Some pilots get picked and become television programs. Some don't, become nothing. She starred in one of the ones that became nothing.

 
 
 
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