A great coffee roaster wanted a vibe as cool as the kids they are helping.

We decided to have some fun.

 
 
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Cool Kids Coffee Roasters

Carefully sourced, perfectly roasted coffee going the extra mile to help out the “cool kids” on the block. We love the coffee almost as much as we love the mission (and the packaging).

 
 
 

For a mission this meaningful, we knew we would need to give the identity some character.

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We decided to take it a step further, and created an entire entourage of coffee-loving characters.

 
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 Our characters may be a little kooky,

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